Who is the program for?
ATP - Digital Marketing Transformation
Digital Marketing Transformation Program is a year long program of meetings with experts and leaders from different fields. It is built for individuals from senior management of Google Partner agencies who wish to improve their knowledge in marketing and who seek to be inspired by global experts.
What can our
Digital Marketing Transformation participants look forward to?
4x Round Tables
Mutual sharing of experience on a unique professional patform
A Suitable choice of topics and personalities from Czech and Global business
Agency Transformation Program
Digital Marketing Transformation
It is not always possible to make decisions rationally and according to logical principles. How are an individual's human behavior, emotions and emotional values reflected in his managerial style and what impact does it have on his team?
How to be one's own leader
Before you can start leading people, you must first become a good leader to yourself.
Otherwise, as a boss, you will constantly worry and "trip" over yourself. By mastering "self-leadership", you will become more capable of achieving all your goals.
Storytelling for Business
- Petr Šimůnek
A successful business plan is one that can be truly implemented in
cooperation with the whole company. Business plan as a management tool, its preparation, setting and measuring goals, prioritization,
reflection of current developments in the company.
E-commerce trends &
Strategic online marketing
Pavel Jašek z Google CZ promluví o nutnosti a způsobech ochrany dat a soukromí ve světě, kde technologie rostou exponenciálním tempem.
Dalibor Klíč z Google CZ představí novinky a trendy ze světa eCommerce.
The Branding Strategy in the Times of the Internet
How to build a corporate brand in the times of Internet and how is it measured by internet tools?
Why invest in brand building and not just performance?
How to Dazzle in Tender
How to correctly work with the body, the breath and the voice? How to properly formulate your thoughts? How to be able to convince your audience vividly and naturally? The goal is the truthfulness and credibility of the speech, the certitude of acting and the ability to attract and retain attention.
Leadership a typologie osobnosti
- Milan Hrabovský
Originální osobnostní typologie z dílny společnosti QED vychází ze srozumitelné metafory čtyř živlů (oheň, voda, země, vzduch) pro lidské povahové rysy. Typologii je zprostředkována pomocí dotazníku 4Elements Personality Inventory. Díky jedinečnému formátu lze uchopit toto téma jako sebepoznání a reflektovat jej i v rámci vlastního stylu leadershipu.
Team management, rozvoj talentů a firemní kultura v době covidové
- Petr Skondrojanis + host
How to search for new business opportunities using the power of CRM data.
Marketing in the new normal - Petr Šmíd
The basic principles and techniques of (self) coaching, which significantly increase the probability (and speed) of achieving the desired goal. From the appropriate formulation of the development goal, through small and at the same time effective steps by which it is possible to "reshape" one's own behavior, to the briefing and debriefing of a specific experience. The outcome of the day will be the acquisition of self-coaching techniques, clarification of the development vision and an increase in the desire to achieve this vision.
- Andrea Vadkerti + host
PRICE PER PARTICIPANT
60 000 Kč excl. VAT
(it is possible to discuss paying half-yearly)
There is a possibility to pay per individual workshops
where the price is 8500 Kč excl. VAT
The price is always per one participant.
8x Workshop + 1 offsite