ATP 2021
Digital
Marketing
Transformation

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Who is the program for? 
ATP - Digital Marketing Transformation

Digital Marketing Transformation Program is a year long program of meetings with experts and leaders from different fields. It is built for individuals from senior management of Google Partner agencies who wish to improve their knowledge in marketing and who seek to be inspired by global experts.

 

What can our
ATP
Digital Marketing Transformation participants look forward to?

8 Workshops

4x Round Tables

1x Off-site

Mutual sharing of experience on a unique professional patform

FLEXIBILITY

A Suitable choice of topics and personalities from Czech and Global business

 

Agency Transformation Program
2021 

Digital Marketing Transformation

17. 3.
2021

10:00-16:00

Behavioural management

It is not always possible to make decisions rationally and according to logical principles. How are an individual's human behavior, emotions and emotional values reflected in his managerial style and what impact does it have on his team?

13.04.
2021

10:00-16:00

How to be one's own leader

Before you can start leading people, you must first become a good leader to yourself.
Otherwise, as a boss, you will constantly worry and "trip" over yourself. By mastering "self-leadership", you will become more capable of achieving all your goals.

27. 4.

2021

10:00-12:00

  Storytelling for Business

- Petr Šimůnek

A successful business plan is one that can be truly implemented in
cooperation with the whole company. Business plan as a management tool, its preparation, setting and measuring goals, prioritization,
reflection of current developments in the company.

26. 5.
2021

10:00-16:00

E-commerce trends & 
Strategic online marketing 

Pavel Jašek z Google CZ promluví o nutnosti a způsobech ochrany dat a soukromí ve světě, kde technologie rostou exponenciálním tempem. 
Dalibor Klíč z Google CZ představí novinky a trendy ze světa eCommerce.

28. 4.
2021

10:00-16:00

The Branding Strategy in the Times of the Internet

How to build a corporate brand in the times of Internet and how is it measured by internet tools?
Why invest in brand building and not just performance?

12. 5.
2021

10:00-16:00

How to Dazzle in Tender

How to correctly work with the body, the breath and the voice? How to properly formulate your thoughts? How to be able to convince your audience vividly and naturally? The goal is the truthfulness and credibility of the speech, the certitude of acting and the ability to attract and retain attention.

10. 6.
2021

OFFSITE

Leadership a typologie osobnosti

- Milan Hrabovský

Originální osobnostní typologie z dílny společnosti QED vychází ze srozumitelné metafory čtyř živlů (oheň, voda, země, vzduch) pro lidské povahové rysy. Typologii je zprostředkována  pomocí dotazníku 4Elements Personality Inventory. Díky jedinečnému formátu lze uchopit toto téma jako sebepoznání a reflektovat jej i v rámci vlastního stylu leadershipu.

16. 9.
2021

10:00-16:00

Team management, rozvoj talentů a firemní kultura v době covidové

- Petr Skondrojanis + host

How to search for new business opportunities using the power of CRM data.

22. 9.

2021

10:00-12:00

Klára Kolouchová

INSPIRATIVNÍ SNÍDANĚ

13.10.
2021

10:00-16:00

Marketing in the new normal - Petr Šmíd

The basic principles and techniques of (self) coaching, which significantly increase the probability (and speed) of achieving the desired goal. From the appropriate formulation of the development goal, through small and at the same time effective steps by which it is possible to "reshape" one's own behavior, to the briefing and debriefing of a specific experience. The outcome of the day will be the acquisition of self-coaching techniques, clarification of the development vision and an increase in the desire to achieve this vision.

PROSINEC
2021

10:00-13:00

TBC

Sounáležitost

- Andrea Vadkerti + host

VÁNOČNÍ SETKÁNÍ

ATP 2020:
Digital
Marketing
Transformation

 

REGISTRATION

IS

CLOSED

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Do you have any questions? Would you like to learn more details?

Contact Us!

Děkujeme za vaší zprávu. Ozveme se co nejrychleji!

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PRICE PER PARTICIPANT
60 000 Kč excl. VAT
(it is possible to discuss paying half-yearly)

There is a possibility to pay per individual workshops

where the price is 8500 Kč excl. VAT

The price is always per one participant.

8x Workshop + 1 offsite

Ad-hoc roundtables

ATP 2020
Digital
Marketing
Transformation

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